Saat Phere & Poshan Potli
Saat Phere symbolises with Poshan Potli as under:
👉 “7 vows = 7 promises of nourishment & care for life”
💡 Consumer Connection
Shaadi is about:
Commitment
Care
Responsibility
Family bonding
👉 Poshan Potli is:
Symbol of “taking care of partner & family health”
🪔 Concept: “7 Phere – 7 Poshan Vachan”
Each phera represents a promise. We map each to a nutrition benefit / laddoo type.
Example:
1️⃣ Pehla Phera – Poshan ka Vachan
👉 “We will nourish each other”
Dry fruit laddoo
2️⃣ Dusra Phera – Swasthya ka Vachan
👉 “We will stay healthy together”
Low sugar / immunity laddoo
3️⃣ Teesra Phera – Samriddhi
👉 Energy & strength
Energy laddoo
4️⃣ Chautha – Prem & Care
👉 Emotional + physical care
Premium mix
5️⃣ Paanchva – Santaan / Family
👉 Kids nutrition
Kids laddoo
6️⃣ Chhatha – Har Paristhiti mein Saath
👉 Strength & resilience
Protein laddoo
7️⃣ Saatva – Jeevan Bhar Saath
👉 Long-term wellness
❤️ Emotional attachment
Instead of just sweets: 👉 “Yeh sirf mithai nahi, jeevan bhar ki sehat ka vaada hai”
👨👩👧👦 “7 Phere, 7 Poshan Vachan”
“Shaadi ka sachha tohfa – sehat”
“Rishta sirf dil ka nahi, sehat ka bhi”
👉 Saat Phere = Lifelong promises
Poshan Potli = Lifelong care
👉 Result: Deep emotional + cultural + functional connect with consumers